A vast majority of your leads – around 80% – will buy from you, but the sale won’t happen immediately. Lead statistics reported by the largest research firms say that only 8% of leads are sales ready when sales people get them. Another 26% will buy within 12 months, and another 33% in the following year.
In light of these statistics, how can you ensure that your business maintains a continuous circle of engagement with your prospective customers? How can a combination of Search Marketing (SEO, PPC) and Social Media Monitoring deliver a continuous stream of leads into your funnel?